This campaign is quite unique in that it not only informs, it also provided very real support through the online tools we created. The 100 Day Challenge is an online support service designed to help people with gambling problems take control of their gambling and get their lives back on track with the help of support and counselling.

The campaign was launched featuring four Victorians who have problems with gambling. Their online 100 day video diaries offered an insight into their gambling issues and provided an inspiration for others to join the challenge.

The second phase of the campaign included commercials charting the progress of two of the four original participants. By using real people, the campaign is combating the stigma associated with problem gambling and showing that anyone can develop a gambling problem.