Senior Constable Laurie Fox took his own life 8 years ago. It is a sad and unacceptable truth that police officers are significantly more likely to experience suicidal thoughts and behaviours.

Between 2012 and 2019, more than 20 Victoria Police officers have died by suicide.

In a film that spoke to the world from beyond the grave, we brought him back, with Deep Fake Technology. Sent directly to every Officer in Victoria Police, Laurie’s peer-to-peer message would encourage officers to seek anonymous support from trained counsellors at the newly launched Bluespace website.

We interviewed current and ex Victoria Police officers and mental health experts to ensure that we properly understood the issues. At every stage, we worked closely with Victoria Police’s mental health team, and Laurie’s family were consulted throughout the production process.

A highly sensitive issue and subject matter, the process was extremely complex.

It ultimately received a media reach of over 52m and was shared internally by the UK Metropolitan Police, NYPD and NZ and Canadian Police on their social platforms. The unprecedented approach to tackling the sensitive subject matter was embraced locally and globally.

Without the courage and commitment of his widow Belinda, who was determined to cement Laurie’s legacy and prevent further tragedies, our campaign and its resulting message would not have been possible.

www.bluespacewellbeing.com.au